For the 2nd Season of B2G1, management decided to expand the regions from Jabodetabek, Serang and Lampung to include Bandung, Cibubur and Karawang. Due to other strategic efforts, our team decided to focus solely on the Pre-Promo aspect for this iteration of B2G1 in order to maximise promotional awareness.
To tease the 2nd iteration of B2G1, we launched a simple poster on our social media channels, showing an empty dining table with a sole B2G1 poster left on the table. This poster, launched 3 days before the promo, drew inspiration from the well-known Khong Guan Biscuits. To encourage promotional engagement, we launched a competition for them to guess where did the family go to. 6 winners would be chosen to win a Rp. 50.000 voucher each. This post alone drew 1037 likes and 476 comments within 1 day.
The next day, we immediately launched our second teaser poster – showing the family off to shop at Transmart Carrefour due to the upcoming B2G1 promo.
To further tease the promo, we launched a similar movie poster parody to the first B2G1. This time, we listed the number of stores that would be participating in the promo throughout the 6 regions.
With the holy fasting month of Ramadhan coming up, our video focussed on the prayers aspect most would engage in during Ramadhan. The protaganist wishes for a repeat of the promo, which was granted by a “Guardian Angel” dropping from the heavens. The protaganist is then seen off to shop at Transmart Carrefour. This video was launched one day before the start of the promo.
