With record sales for a single promotion, B2G1 was repeated nation-wide in July 2019. This time, the creative featured different store staff across Indonesia inviting customers to spend in their native languages. This aimed to relate to customers better by addressing them using their local languages.

The video below gathered 14,881 views. This performance is similar to the previous B2G1 where we took a Breaking News angle for the creative.

 

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Untuk semua #KeluargaTransmart dimana pun kamu berada, sekarang kamu bisa nikmati promo Beli 2 Gratis 1 Lebih dari 5000 Produk Kebutuhan Sehari-hari di #TransmartCarrefour terdekat di kotamu. Nantikan terus informasinya hanya di media sosial kami ya. Cek info selengkapnya klik bit.ly/beli2gratis1s4 #PromoYangMenyatukanIndonesia #Beli2Gratis1Season4 #SemuaAdaDiTransmart

A post shared by Transmart Carrefour (@transmartcarrefour) on Jul 25, 2019 at 11:35pm PDT

Facebook Ads in the form of gifs were created and targeted nation-wide.

To attempt something different to previous B2G1, we experimented with short videos for the products featured instead of a static Instagram Carousel on our feed.

 

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A post shared by Transmart Carrefour (@transmartcarrefour) on Jul 26, 2019 at 1:28am PDT

 

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A post shared by Transmart Carrefour (@transmartcarrefour) on Jul 26, 2019 at 9:04pm PDT

 

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A post shared by Transmart Carrefour (@transmartcarrefour) on Jul 27, 2019 at 10:40pm PDT