Along with BRB, Transmart Beauty Thursday (TBT) was part of our content strategy where we offer beauty tips for our customers. Other than groceries, beauty and cosmetic products were a key component of our revenue and one of the most frequently purchased items.

For TBT, we mainly used in-house talents in order to forge a stronger bond between various departments and our team. Our videos were well received and supported by the company staff.

In January 2019, in order to focus on other strategic efforts, we handed over TBT to our social media agency, Trans Media Social (TMS), to manage and continue creating content along with micro-influencers and brands for our social media channels.